<p>David and Stephen continue their conversation with Peter Docker of&nbsp;<a href="http://whynotunlimited.com" target="_blank">Why Not Unlimited</a>. In this episode, the next two of Peter's five principles are revealed - Right to Left Thinking and Adaptive Leadership.&nbsp;You can read more about all of the five principles&nbsp;<a href="http://www.startwithwhy.com/5principles" target="_blank">here</a>.</p>

In part one of this three-part series, Stephen and David introduce Peter Docker of Why Not Unlimited, a retired Group Captain in the British Royal Air Force. Peter's story led him to develop five principles he uses to help organizations harness the power of Why. Part one sets the context with Peter's story and covers principle number one, Start With Why, taking a deeper dive into what Peter calls Nested Whys. You can read more about all of the five principles here.

In this Spotlight, David and Stephen get some input from Simon as they explore a commonly asked question; 'How do I find out my company's Why?' 

In part 2 of this two-part series, David and Stephen speak with Billy Steeghs about what he calls his 'Why experiment'. You can also visit startwithwhy.com/completeguide to find out more about the Stand Out in the Job Market Guide and get a special holiday discount through January 4th, 2013. 

In part one of this 2-part series, David and Stephen share the story of Jonathan Ellis, who landed a job he loves with a major, global news organization...all by taking a different approach to his resume. During the episode, they offer a special holiday discount on the Stand Out in the Job Market Guide. 

This short episode (Spotlight) focuses on the importance of language and the words we use to talk about our Why.

On this episode, Stephen and David speak with Craig Underhill, who is seeing some amazing results from impelemting the Why in his business. The key is, Craig's doing it the right way. 

Stephen and David finish up the series on Hows with more insight from Simon Sinek. Learn more about what it takes to be at your best so you can act in line with your Why.

David and Stephen are joined by Simon Sinek to bring you part 1 of a two part series on Hows. Hows are our values and guiding principles; the actions we take to bring our Why to life. 

On the pilot episode, David and Stephen take you on a road trip...well kind of. We go on a Why discovery journey with Lori Collins of Savannah Coffee Roasters.